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NFL Scores Big In Advertising Effectiveness Bowl
  • 11th Sep 2023

NFL Scores Big In Advertising Effectiveness Bowl

Super Bowl advertisers achieved significant gains in engagement and effectiveness, according to research by EDO. Advertisers spent $3.7bn on ads during the NFL regular season, which had an engagement rate 20% higher than the broadcast primetime average. During the playoffs, advertisers spent $632m, achieving an engagement rate 19% higher than the primetime average. Super Bowl LVII saw advertisers spend $757m, with an engagement rate 221% higher than the primetime average. The NFL had five of the top ten programs for TV advertising effectiveness, with Thanksgiving Day and Thursday Night Football games proving particularly impactful.

Denver Broncos 2023 Schedule
  • 10th Sep 2023

Denver Broncos 2023 Schedule

The Denver Broncos will kick off their 2023 NFL season against the Las Vegas Raiders, followed by a challenging schedule.

Dolphins trade Noah Igbinoghene for Cowboys CB; Myles Gaskin released
  • 30th Aug 2023

Dolphins trade Noah Igbinoghene for Cowboys CB; Myles Gaskin released

The Miami Dolphins made several moves to reach the 53-man roster limit, including trading cornerback Noah Igbinoghene and veteran offensive lineman Dan Feeney. Running back Myles Gaskin was also released. Undrafted free agents Chris Brooks, Brandon Pili, and Julian Hill made the team. The Dolphins were unable to acquire running back Jonathan Taylor from the Indianapolis Colts.

'Dolphins Fantasy Outlook: Unleash De'Von Achane's Speed'
  • 21st Aug 2023

'Dolphins Fantasy Outlook: Unleash De'Von Achane's Speed'

Miami Dolphins rookie running back De'Von Achane has the potential to be a game-changer with his blazing speed. With the opportunity in the Dolphins' backfield and his explosive play potential, fantasy managers should keep a close eye on him. Although there are concerns about a recent shoulder injury, Achane offers high upside as a sleeper pick in fantasy drafts.

Vance Joseph's Confident Return to Denver Broncos as Sean Payton's DC
  • 29th Jul 2023

Vance Joseph's Confident Return to Denver Broncos as Sean Payton's DC

Former Broncos head coach Vance Joseph has returned to Denver as an assistant coach, saying he relishes the opportunity to work for new Broncos head coach Sean Payton. Payton had originally planned to hire Vic Fangio, but he joined the Dolphins instead. Payton praised Joseph's professionalism and leadership, and Joseph expressed his admiration for Payton's coaching abilities. Joseph aims to help Payton end the Broncos' playoff drought and win games. He also mentioned former Broncos coach Wade Phillips, who returned as the team's defensive coordinator and won a championship.

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