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Instagram Introduces Threads App, a Concern for Musk's Twitter
  • 6th Jul 2023

Instagram Introduces Threads App, a Concern for Musk's Twitter

Meta, the parent company of Instagram and Facebook, has launched Threads, a new text-based app that aims to compete with Twitter. The app allows users to post text and links, reply to messages, and repost content from others. Users can also port over their existing follower lists and account names from Instagram. Meta CEO Mark Zuckerberg stated that there should be a public conversations app with over 1 billion users, and that Twitter has failed to achieve this. Threads is built on the same ActivityPub social-networking protocol as Mastodon, allowing users to interact with a wider community beyond Instagram in the future.

Viral TikTok Trend of Horror-Like Videos Sparked by McDonald's Grimace Shake Promotion
  • 28th Jun 2023

Viral TikTok Trend of Horror-Like Videos Sparked by McDonald's Grimace Shake Promotion

McDonald's purple Grimace shakes have sparked a viral trend on TikTok, with users creating videos that resemble horror movies. The #GrimaceShake hashtag has garnered over 628 million views, as people film themselves pretending to pass out after drinking the shake. While the fast food chain may not have anticipated this reaction, it highlights the extent to which people enjoy engaging with brands, according to a marketing expert. The trend was triggered by McDonald's launch of the Grimace shake to celebrate the birthday of Grimace, the company's mascot.

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