Beyoncé Texas Hold Em TikTok Takeover

Beyoncé's new single is perfect for viral dance crazes, filling the void of muted Universal Music Group artists on TikTok.

Beyoncé's new single, "Texas Hold 'Em," is taking over TikTok, with nearly 134,000 videos and millions of collective views featuring the song. The track features rapid banjo riffs and lyrics about whiskey and dancing, making it perfect for line dancing and viral dance crazes on social media. This comes at a time when Universal Music Group artists are still muted on the platform due to a licensing dispute between TikTok and UMG.

The song's popularity on TikTok is not surprising, given Beyoncé's track record of creating viral moments with her music and performances. The release of her new album, Act II, and the country-infused "Texas Hold 'Em" has generated a lot of buzz on social media, with many fans excited about her foray into country music. "Texas Hold 'Em" has even made Beyoncé the first Black woman to debut at No. 1 on Billboard's Hot Country Songs chart.

While TikTok sounds don't count towards Billboard chart rankings, the platform's viral dances create hype that leads to song streams, album sales, and radio play. Beyoncé may not have control over the TikTok/UMG situation, but the dispute has certainly paved the way for her new song to become one of the biggest things happening with music on the platform right now. With less competition, there's nothing holding "Texas Hold 'Em" back from reaching new heights.

Share With Others